SAP S/4HANA harmonization strengthens sales offices at heinzelsales
Enhanced process efficiency and data quality at international sales locations thanks to a group-wide SAP S/4HANA solution.
Head of SAP Services
The challenge
An international sales network of the Heinzel Group, heinzelsales was undergoing transformation. As part of a group-wide digitalization initiative, the company wanted to transition its sales offices in Austria, Malaysia, the USA, and Canada to a harmonized SAP S/4HANA solution with the Global Trade Management (GTM) module. This required rethinking complex processes, integrating diverse business requirements, and executing migration during ongoing operations without disrupting day-to-day business.
The solution
Tietoevry Create supported heinzelsales as a digitalization partner throughout the project – from initiation and design to implementation and deployment. Following an intensive scoping and testing phase over just a few months, the controlled go-live was successfully executed.
The final system switch, including the migration of FI data, marked a major milestone: since March 1, 2025, the heinzelsales sales offices have been operating within the new SAP S/4HANA environment, including GTM. The overseas offices went live in early June 2025, completing the rollout.
The new harmonized solution delivers clear benefits for international sales:
- Standardized processes across sales offices in Europe and Asia enable more efficient workflows and faster response in daily operations.
- The tight integration of GTM trade contracts with internal production sites and a high degree of automation provide greater transparency in sales execution – for example, through automated real-time order confirmations.
- Innovative enhancements, such as a dynamic credit management solution, now offer the business more flexibility in day-to-day operations.
- The integration of SAP Analytics Cloud (SAC) also lays the foundation for real-time decision-making and cross-location planning along with analysis of business data.
Technologies & Tools
- SAP S/4HANA ERP
- Modules: FI, CO, SD, GTM, MM, LE, MDG, SAC
- Migration Cockpit
- ABAP extensions for customer-specific requirements
About the customer
heinzelsales – Wilfried Heinzel AG is part of Heinzel Group, a leading international trading company for pulp, paper, and packaging. Connecting producers and customers in over 100 countries, the company sells sustainable raw materials and products from paper and pulp producers worldwide. With a global network of sales offices and deep market expertise, heinzelsales stands for reliability, efficiency, and customer proximity.
Client: heinzelsales – Wilfried Heinzel AG
Location: Austria
Industry: Trade, packaging, forestry
Employees: 145
Website: www.heinzelsales.com
Global Process Harmonization
Unified processes across all sales offices enhance efficiency and establish clear structures in international daily operations.
Future-Proof System Landscape
The modern SAP S/4HANA environment provides a stable foundation for further scaling and digitalization, as well as simplified maintenance.
Improved Data Availability
Centralized data management and integrated analytics increase transparency and enable better decision-making.
With Tietoevry Create, we have a reliable and competent partner at our side, who has significantly supported our SAP S/4HANA transformation not only from a technical perspective but also strategically. The close collaboration and deep understanding of processes have made a substantial contribution to the success of our digital transformation at Heinzel Group.
CFO at heinzelsales AG
Through the integration of heinzelsales into the IT landscape of Heinzel Group, we achieved the synergy of a harmonized SAP S/4HANA system for international trade. Tietoevry Create has been and continues to be valued as a reliable consulting and implementation partner for us.
Group IT Executive Heinzel Group
