Joint controllership arrangement
LinkedIn is the most used social networking platform for working professionals on the globe. As many decision makers and decision influencers are present on LinkedIn, most companies utilize the marketing capabilities provided by LinkedIn to reach current and potential customers.
When companies decide to utilize the marketing capabilities within LinkedIn platform, which LinkedIn has specifically decided to develop for those purposes, then there can be circumstances where LinkedIn and the company who runs marketing activities on LinkedIn become joint controllers and following the responsibilities of the parties must be described.
The arrangements between Tietoevry and LinkedIn are described in the sections below.
LinkedIn Pages
Tietoevry is present on LinkedIn and has created several pages to present its company to the LinkedIn end users (Members). LinkedIn provides analytics data to Tietoevry in an aggregated form related to how Members interact with Tietoevry’s page. The details of this specific circumstance is described in the Page Insights Joint Controller Addendum (the “Addendum”).
Targeted advertising based on your personal data
Tietoevry may run advertising campaigns that are relevant to certain industries, types of companies, companies in specific countries or for employees of those companies who hold certain positions.
These types of information are set as criteria to find the optimal audience group for the given campaign.
When such campaigns are run, LinkedIn will process your personal data given that your profile settings allow for these activities. The data processing related to the advertising campaign may result in a joint controllership between Tietoevry and LinkedIn.
Tietoevry relies on its legitimate interest to run these campaigns. If you want to object to the processing of your personal data for marketing purposes, you can object to the processing of your personal data you have provided to LinkedIn and withdraw your consent for the processing of your personal data that LinkedIn has inferred from your activities on the LinkedIn platform under Settings -> Advertising data.
Direct outreach to you through LinkedIn InMail or connection requests
Tietoevry may run direct outreach activities to LinkedIn Members who are of interest of us, due to their professional work relationship with their employer.
Before contacting LinkedIn Members, your personal data may be processed to filter you out from all the other LinkedIn Members. The data processing related to this filtering and further interactions with you may result in a joint controllership between Tietoevry and LinkedIn.
Tietoevry relies on its legitimate interest for these activities. If you want to object to the processing of your personal data for these purposes, you can change your profile settings under Settings -> Visibility and Settings -> Data Privacy. Or you can block the profile of the person who tried to contact you.
In some cases, you might have interacted with Tietoevry before and provided us with your consent for direct marketing communications. We may keep your personal data in our CRM system, and the data processing is subject to our privacy practices. In these cases, we will rely on your consent to contact you on LinkedIn. If you at some point want to withdraw your consent, please find the “unsubscribe” link in the latest communication you received from us. This link will direct you to the Communications Preferences Centre where you can update or withdraw your consent.
You can find more information on Tietoevry’s privacy practices in our privacy notice.
You are in control
The data processed in these marketing related activities are the same that you have provided to LinkedIn upon registration of your profile and your further use of and activity within the LinkedIn platform. Following LinkedIn terms, LinkedIn provides means for other companies to use your data for marketing purposes.
You decide what information you want to share with LinkedIn in the first place, and you have control over how LinkedIn may share your data with third parties by adjusting the appropriate profile settings. Take your time and adjust the settings to a configuration/level you are comfortable with.
Any request you might have for LinkedIn related to your personal data may be directed to this contact form.
You can find more information on LinkedIn’s privacy practices on the links below: